Sensory evaluation is a scientific discipline that uses human senses to evaluate and analyze food products, beverages, cosmetics, pharmaceuticals, and other consumer goods. It involves using the senses of sight, smell, taste, touch, and hearing to assess the quality, acceptability, and overall sensory properties of a product. Sensory evaluation is often used in product development, quality control, and marketing research to better understand consumer preferences and make improvements to products. It is conducted through controlled tasting panels, consumer surveys, and various sensory testing methods to gather data on attributes such as flavor, texture, appearance, and aroma.